If you’re not paying for the product, YOU are the product

Richard Serra

If you’re not paying for the product, YOU are the product.

What are Facebook’s ulterior motives as a news aggregator? And what does it feel about journalists and their craft? The world turns now to Emmy Award winning media and legal analyst Lionel of Lionel Media for his take.

• There’s an old expression coined in the 70s by Richard Serra perhaps: “If you’re not paying for the product you are the product.”
The last thing that anyone is concerned about is news. It’s not news. So what is Facebook?
• Facebook is a vacuum cleaner of you. Likes, dislikes, pictures, facial recognition, politics, music, history, whereabouts, tracking.
• You think some nerdy kid developed this on his own without government help?
• News today is not broadcasting but narrowcasting. Just look at Fox in particular. It gives you the world the way you’d like it to be, with subject matter only you want.
• News platforms in the US are dissolving and news organizations are the last to know. Behold this, this is not the future – this is now.
• So remember, Facebook wants you on Facebook. Are you familiar with crating your dog? That’s what Facebook wants. If it could feed you it would.
• One day you will live in Facebook perhaps as your town.
• You know those stupid games that you’re always invited to join, that’s to indoctrinate you into virtual and alternative currency. One day instead of a salary you’ll get Mafia Wars points or FarmVille or whatever.
• If you think Facebook is social media, you’re mistaken. It’s a world. And you’re the product.


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